This keynote seeks to delve into the characteristics of the digital native (Isaac) – individuals who have grown up in the era of digital technology, possessing an intrinsic understanding of its nuances. This group primarily includes Millennials and Generation Z, who were born around or after the turn of the millennium. Their interaction with digital technology from a young age has not only shaped their perspectives but also their expectations from products, services, and brands.

In the past decade, and particularly in the wake of the COVID-19 pandemic, the nature of work has undergone a profound transformation. The crisis has accelerated the shift to hybrid and remote work models, compelling businesses, from sprawling multinationals to nimble startups, to embrace digital transformation like never before. This shift has been further influenced by the increasing presence of digital natives in the workforce, a generation that brings fluency in technology and an expectation for digital-first work environments.

Are you prepared to lead in the digital future? In a world where organizations are undergoing transformative changes, leadership faces unprecedented challenges. The rapid shift to a digital economy demands not only a change in mindset, culture, and approach but also a profound adaptation in leadership styles, especially with the influx of digital natives into the workforce.