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I used AI to research buying a 997.2. What I found wasn't a car recommendation — it was a mirror held up to my own decision-making patterns.

Blood tests, cortisol, HYROX training load, chronic fatigue — I fed it all to AI. What came back reframed how I was thinking about the whole thing.

I gave AI three months of my spending data and asked it to be honest. The patterns it found were the ones I'd been successfully avoiding.

After my HYROX wake-up call, I decided to audit every part of my life using AI as the lens. What I found wasn't what I expected.

I've spent years telling organisations how to think about AI. I was early to ChatGPT, fluent in the vocabulary, and confident in my positioning. I was also wrong — not about AI's potential, but about how much of my own potential I was leaving on the table. This is the story of the question that changed everything.

In today’s fast-paced world, change is the only constant. Businesses that once thrived on traditional models now face a tidal wave of innovation and disruption. The secret to not just surviving but thriving lies in understanding and leveraging business transformation insights . These insights are the compass guiding organizations through the fog of uncertainty toward a future brimming with opportunity. Imagine steering a ship through stormy seas without a map. That’s what nav